Meet the Team: Shari Gannon
September 19, 2016 at 7:00 AM
Shari Gannon works as a graphic designer with Krave Branding. She works with many different businesses, including My Home My Harrisburg, to develop their company brand and plan the marketing strategy that will most effectively connect them with potential clients.
Shari is originally from Wall, SD (Home of Wall Drug!). She knew at a young age that she wanted to be an artist, but didn’t know exactly what direction her art would take her. She started researching different types or art, and the possible career options she could pursue with an art degree. Graphic design intrigued Shari the most, so after graduating high school, she attended SDSU and got her BA in graphic design, with a minor in advertising.
Her first design job was at Daktronics, where she worked for two years during her time at SDSU. After graduating, she took a job as a web designer at Omnitech in Sioux Falls. After a while, she decided she wanted a change, and started working for Imij Photography in Brandon, a design, marketing, and photography company. While working for Imij, she honed her Photoshop skills while working with professional photography and design projects for various clients.
When Imij closed a few years later, Shari decided to go into business for herself. She started La Mode Advertising out of her home. When Shari went out on her own, she joined Business Networking International, which became a significant part of her business. She has remained a part of BNI for over six years now.
After about a year and a half, she was invited to partner with 724 Factory and started 724 Impact, a company that focused on franchise product fulfillment. There, she worked with multiple-location franchises to develop and coordinate advertising campaigns, while also customizing individual aspects of the campaign to each franchise location.
In July 2014, Shari separated from 724 and Krave Branding was born. Krave centers around people who crave both a relationship with Christ and with their customers. It is a design and marketing firm that focuses on brand development, with strengths in custom graphic, print and web design, promotional products, signs, digital marketing and multi-media advertising. She works closely with her strategic partner, Mark Elliott of Elliott Strategy. (Find out more about Krave at kravebranding.com!)
Shari and her husband Todd now live in Canton with their two children, four-year-old Aiden and one-year-old Jace. They have a dog named Shooter and a cat named Dixie. They love spending time with friends, camping, boating, and traveling as a family. In fact, Shari and Todd are looking forward to celebrating their 10-year wedding anniversary in Ireland next summer! Another dream destination on her bucket list is a trip to Italy to see the Sistine Chapel.
Shari also enjoys staying involved in her community. In addition to BNI, Shari is involved in the River of Life Church in Canton. She has had the opportunity to work with several non-profits including Royal Family Kids Camp, Special Olympics of South Dakota, Sioux Falls Jaycees and Celebrating Families. She and her husband also own three other companies: Lincoln County Ag, Bullseye Spray Foam Insulation and the Riverview Christmas Tree Farm in Canton.
Shari credits the challenges she faced early in life with making her who she is today. In junior high, she wore a back brace for two years in an effort to correct scoliosis. When the brace didn’t help, she had major back surgery to get Herrington rods put on either side of her spine. “After that, I gained a lot more self-confidence. It kind of drove me to who I am today,” she says. She had always been shy growing up, but after having surgery, she joined the theater department and became active in fine arts. Her experience in music and drama sparked her creativity, and strengthened sales skills.
She says her mission today is to “live in the moment and try to live life without regrets, always looking forward.” That outlook is her key to success, being optimistic and positive in order to overcome each obstacle. She sees each challenge as a stepping stone to the next great thing. She is also very comfortable in her own skin. “I don’t think I’d live anywhere else or be anything else. I’m fine with who I am.”
Shari knows that in her line of work, business is all about the relationship. “The relationships I’m able to develop with my clients and friends keep me going…When people work with me, it’s about developing more of a friendship and professional relationship so that I know who they are, what drives them, and I’m able to incorporate that in with what would drive their customers to want to purchase their services.”