Katie Iverson started Glamour Defined in August 2015, when she found out that most boutiques were not catering to the sizes of XL-3XL customers. “Being a size XL myself, I wanted a place to shop in a boutique setting. Most boutiques had their plus-size section in the back corner with no light and a slim-to-none selection.” Katie realized there had to be a fix for that. Therefore, she built Glamour Defined with the intention that she would always carry “misses sizing” so that sizes were true-to-size, and not junior sizing like most boutiques around.
Building a business is not easy, says Katie, but with the help of her experience at the #1 Luxury Retailer in the world, Bergdorf Goodman in New York City, she gained the knowledge she needed to buy items efficiently and correctly!
After hosting over 100 trunk shows out of her home for 1.5 years, Katie decided it was time to open a storefront and Harrisburg seemed like the perfect spot. She had always admired the Harrisburg community because of its growth and support for one another.
When asked what she likes most about conducting business in Harrisburg, Katie says, “I love working with the fellow businesses in Harrisburg because people really want the best for each other and want one another to succeed.”
Fast forward 1.5 years, and Glamour Defined has expanded into a warehouse to accommodate their online business (which is now 75% of their business) and a new in-house print shop, called Glamour Tees. Glamour Tees includes custom tees, sweatshirts, koozies, bags, etc.
Katie prides herself on having the best for her customers and that comes with brands such as Sperry, Quay Sunglasses, Keds, KanCan jeans, Rouge hoodies, and most recently their designer bag business, Designer Arm Candy by Glamour Defined. Designer Arm Candy carries 100% authentic designer bags and accessories such as Louis Vuitton, Chanel, Gucci and more.
During the month of February, Glamour Defined is donating a portion of their sales from the Valentine tees and February #GlamBox to the Lucy’s Labor of Love Foundation in honor of Katie’s sister, who was diagnosed with Cardiomyopathy when she was 28 years old. The funds are used to create awareness of onset heart issues in young women.